| Consumer Reports recently gave the Dodge
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| | After admitting the flaws on the Nitro and
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| Nitro and the Chrysler Sebring poor
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| | the Sebring, Bob Lee said that they are
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| scores. For the Chrysler Sebring and the
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| | already in the process of overhauling
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| Dodge Avenger, Consumer Reports stated
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| | their product development system. The
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| that they are not competitive with most
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| | company hopes that with the revamping of
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| family sedans. For the Dodge Nitro,
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| | their current system, the blunder with the
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| Consumer Reports says that it has "some
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| | Nitro and the Sebring will not happen
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| nice features, but unimpressive overall".
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| | again. This is especially important to
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| This, of course, stirred a hornet's nest
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| | the auto manufacturer since they are on
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| inside the Chrysler Group. A top
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| | the verge of turning around their awful
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| executive for the car manufacturer
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| | performance in the car market.
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| recently admitted to its employees that
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| | Frank Klegon, Chrysler's product
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| the Chrysler Group apparently misjudged
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| | development chief, said that: "We're
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| the market in the development of the
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| | certainly not satisfied with where we are.
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| Chrysler Sebring and the Dodge Nitro.
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| | We have to get better." Klegon also
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| Bob Lee, the head of powertrain
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| | outlined a number of actions that they
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| engineering for the American car
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| | will take to improve their current system.
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| manufacturer, said that there are many
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| | The company said that they will be
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| people inside Chrysler who are "outraged"
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| | focusing on sourcing more parts or
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| at the blunder given to the Nitro and the
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| | materials from low-cost countries and will
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| Sebring. He said that Chrysler's Chief
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| | invest more on the interior of their
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| Executive Officer Tom LaSorda and Chief
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| | vehicles. Aside from that, the Chrysler
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| Operating Officer Eric Ridenour are "quite
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| | Group will also establish design studios
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| upset and agree the company missed where
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| | which will help them better design the
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| the market was to end up versus our
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| | interior as well as the exterior of their
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| projection."
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| | future car models. These design studios
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| The Sebring and the Nitro failed miserably
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| | will complement their engine development
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| since Chrysler underestimated their
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| | team which will produce more
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| competitors which are already established
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| | fuel-efficient engines probably with a
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| brands such as Toyota. The company is
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| | help from the Chrysler cold air intake
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| also reported to set too low standards in
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| | system among many others.
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| some areas of the two vehicles released
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| | The company also hired the ASI Consulting
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| last year. Fuel economy, interior quality
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| | Group which will help them to understand
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| and noise and vibration reduction are
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| | consumers better. The company has already
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| things that Chrysler needs to improve on
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| | worked for Hyundai. According to Klegon,
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| the Sebring and the Nitro to make them
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| | the think tank was hired to help them
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| competitive in the market.
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| | "make a cultural change to move that
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| "As a result of these embarrassing
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| | needle to be proactive". Klegon added
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| 'misses,' there are extremely aggressive
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| | that: "We're taking this on as an extreme
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| actions being taken on many of the
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| | change in the way we do predictive quality
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| existing products - and also the yet to be
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| | from the standpoint of customers. It's
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| introduced products to get us at least to
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| | embedded in our vehicle teams and it's
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| the middle of the competitive pack in very
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| | embedded in our components team.
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| short order," says Lee.
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