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Playing the Game Clean: Four Simple Steps To Actually Reaching Your Business Goals

I don't know about you, but I have greatquiet and knowing.Leaving our minds, via our
goals. I don't mean that my goals arethoughts, to its own device will provide a
'better than anyone else's' great. I meanconstant stream of chatter. Can you hear it
massive. I mean 'Alexander the Great' great.right  now?"What  is  he  talking  about?"
And since I don't use his tactics, I assume I
won't wind up with his fate!Everyone wants to"I've  got  to  get  to  the  store."
experience the rich results of their goals--
personal, business, societal-- it's what our"Looks like the article is almost done, I
lives are truly about. You may be find thatcan  hang  in  there."
despite all the books, the courses and the
mentorships that you've looked to for help,"The  dog  needs  to  go  out."
instead of reaching your goals, the road is
just getting longer! Not to worry, you may"Oh, I forgot to send that email."Perhaps
be closer than you think-- there is just thisthose who've mastered meditation have
'noise' in the way.Do you find on the way tomastered quieting their mind. Is it possible
your goals that the road can be out-of-focusto operate in that state in every conscious
or unclear at times?Do you feel there ismoment?Perhaps with great practice and care
sometimes an inexplicable 'interference' thatwe can. Although, being in a meditative
you just can't seem to put your finger on?Dostate and driving a car wouldn't be a safe
you wish that for once and for all someonething to do. The goal should be to find the
else would just tell you what to do?I know,balance between a completely quiet unattached
me too. I was experiencing these conditionsmind and one that is allowed to ramble
regularly, however I'm glad to share with youendlessly.You can then 'think' less; quiet
that this has been a break-through year forthe 'noise' and 'feel' more. When the
me. I can also share with you how I made itthoughts you have are pure and clean without
happen. I came to grips with the 'noise' infear or confusion you can 'feel' your way
my head and dealt with it-- once and forever.through all decisions. Before taking any
I can't say it was hard 'work,' since westeps of a plan 'feel' what's right but don't
banned the word 'work' (because work is onlyover think it and let the noise back in.
work if you'd rather be doing somethingExist in between the silence and noise, not
else); let's just say it was more like aat either end of the pendulum.Take a
vigorous game... like basketball.You'systems' approach by cleaning up the 'whole'
absolutely need to clean up your game and putsuccess system-- one piece at a time making
that noise in its proper place, or if youyour path complete without leaving out any
choose, eliminate it. You're not afraid ofparts or components.- Clean your thoughts by
some sweat when you play 'basketball' areknowing what fear (or whatever you choose to
you?I've had an advantage in solving thiscall it) truly is-- an excellent mind doing
particular piece of the success puzzle. Foran instinctual job. Once you can identify
more years than I'd care to admit... 30,fear you can you can then convert it. Don't
there I've said it, happy? I have beenallow over thinking to be cloaked as being
helping people make things happen. It nevercareful. 'You are what you think' is not
matters what it is -- a new company, aonly about good thoughts; it is about being
financial system, a customer serviceclear and eliminating the 'noise.'- Clean
department, a marketing campaign, a product,your communications by aligning yourself with
a TV show, a virtual world--you name it, Iwhat you do-- because a successful business
can make it happen. Creating making plans foris deeply personal. Just because a 'good'
partners and clients is truly second naturemarketing approach can sell anything, doesn't
to me. However with each blessing comes amean you should sell just 'anything.' When
lesson. Could I do it for myself? As ityou are aligned in your business, the
turned out, yes. I just had to deal with thecommunication of that business is clear,
'noise' that is never present when I assistconcise, sharp and clean. There is no 'noise'
others.When developing executable plans forto confuse the prospective client or
others there is an inherent clarity becausecustomer.- Clean your actions by being very
of a missing ingredient. Me. I mean not meconscious of how you spend your valuable
specifically, the 'me' in the equation. Or,time. You have the ability to make a great
the 'you' in the equation when you are makingdifference in the world and the clock is
it happen for yourself. I know this soundsrunning. Get the help you need and focus on
strange but the 'you' or 'me' I'm referringthe tasks that propel you forward-- now. Do
to is the thoughts coming from our minds.only what you are suited to do, not what
Weird, huh?I mean, seriously, thoughts aresomeone can do for you. Imagine having 80%
good aren't they? Or are they noise?We allof what you do advancing you toward your goal
have wondered how professional athletesrather than the normal 20%. The speed at
perform in major public venues, the noise ofwhich you attain your goals will defy logic.-
the crowd must be deafening. We justGet clean results by playing a clean game.
couldn't even imagine it. But there isBe on the look out for assistance and
another 'noise' that is even more destructiveprocesses that can support your way of
to them and us... the thoughts runninggetting clean results without the 'noise.'
through our minds. You are what you think,And every step along the way you will enjoy
right? So we think 'good' thoughts and pushthe results without overindulgence of
bad ones away. We'll make the deal, nail theself-pride or bragging (this is just a
speech, have record sales, and donate adeceptive form of destructive noise).When
boatload to make the world a better place.Iteconomy of thought and action rules your day,
wasn't until we completed the new book It's Ayour goals will be reached much easier and
BrandU Day: a journal to plant your successwith more joy. Save the noise making for the
in the palm of your hand did I find a way tocelebration of gratitude when the goals
explain the condition I fought through, andyou've established are achieved!So here's a
with which I now help our Brand Warriors. Inclean simple thought in advance of the coming
the book we share a process to transform fearyear, not a fleeting New Year resolution,
to propel us forward. We describe fear aslisten and quiet the 'noise.' Can you hear
doubts, concerns, or limiting beliefs. Andit?Kim A. Castle and W. Vito Montone,
the process in the book helps to clean upCo-founders BrandU (TM) , Co-Authors of Why
thoughts created by fear.However the successBrand: Big Business Success No Matter Your
puzzle has many pieces and once we masteredSize, It's a BrandU (TM) Day, a fear
one we discover there is but one more thattransforming process and journal, and the
needs attention. It is inherent in theBrandU (TM) Bible, the only step-by-step
process of mastery-- the art of refinement--workbook for developing your business as a
each piece of the puzzle solved. Untilbrand and proud members of The Dream
things become elegantly simple, they are notExchange.
simple to execute. Simple is clear, concise,



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