Dynamic Vehicle Advertising - The New Digital Out Of Home Experience

Dynamic vehicle signage and advertising is expandingdriver from any potential physical threats.
with the help of new technologies, these allowIn the early days there was a down side and that was
passengers to interact with an in taxi advertisingthe software updates, or even updating fresh, new
display.content. Now it is as simple as going online and
These in taxi advertising displays can be built into theuploading an picture to a website, using wireless and
headrests or between the two front seats, with this3G mobile technology, these in cab advertising displays
type of touch screen headrest the faire can enter theirwill revolutionise the way people advertise, especially
destination and then the taxi can be tracked to ensurewhen an estimated 3 billion people per year use taxi's
it is going the fastest possible way, it can also work asto commute from work in major cities throughout the
a GPS locator for dispatch, so rather than sending oneworld.
cab from the opposite side of the city, the controlNext we will be seeing taxi top dynamic advertising
manager checks the GPS locations nearest to thethese will be created by using 2 stretch screen TVs
collection address, saving time, being more efficient andthat are mounted on an internal mounting frames with
save fuel!anti vibration mounts with a wireless media player
Some in cab displays are fitted with CCTV cameras,between the displays, but more about this later.
these are there to protect both the customer and the