History of Taxi Top Advertising

From the very first day that a cab had a sign on it'ssuch as stretch screen displays, that are mounted in a
roof, this caught the attention of potential customers,special protective enclosure, this case provides all the
people could see if the cab was available for hire orinternal electronics with protection from the weather to
not at a glance, so if the taxi sign was lit it waschildren throwing snow balls at the screens.
available if the light was off, the driver was either offThese taxi cab digital signage enclosures
duty or taking a fare. Now let us look at the newaccommodate two screens up to 32" in a 17:6 screen
options out there.ratio in a back to back position, a solid state media
Taxis external ads.player is stored between the screens and mounted on
These range from printing large signs these decals areanti vibration mounts, these absorb all the knocks and
adhered to the cab and cover the cabs sides (mainlybangs from the streets of New York.
the doors) as this is what passengers and pedestriansThe media player stores the content on them and can
see most.be updated wirelessly through 3G and GPS networks.
Roof top signs - these started life as a printed signThe images are static when the vehicle is moving and
that is then mounted in to a vinyl or polycarbonatevideo plays when the vehicle is stopped.
mounting frame that is attached to the roof of the cab,Now this is being viewed as the next level of digital
when the ad needs changing, the housing would besignage and is a marketing departments opportunity of
removed and the print replaced with a new morethe decade. As the ad agency can sell ad slots on the
updated ad, it would be re-assembled and the cab issignage whilst paying the taxi companies to let their
good to go.roof space.
Taxi Cab Topper - these can utilize new technology,