| Pay-Per-Click advertising, also known as Search | | | | (CPA), Cost-Per-Lead (CPL), or Click-Through-Rate |
| Engine Marketing, is an expanding and exciting medium | | | | (CTR). Another benefit of PPC is that it continues to |
| for connecting Internet consumers with your products | | | | evolve, and advertisers can evolve with it, testing new |
| and services is search engine advertising, also | | | | branding and messaging efforts in real time. |
| commonly referred to as Pay-Per-Click (PPC) | | | | Understanding and using Pay-Per-Click advertising is an |
| advertising. One of the fastest growing areas of online | | | | important step to promoting a product or service, and |
| advertising, search engines provide an easy and | | | | is something that every online marketer should be |
| convenient method for online shoppers to research, | | | | considering. |
| locate, and purchase the products they are looking for. | | | | There are three main elements to a successful PPC |
| This presents an opportunity for advertisers of all sizes | | | | ad program: Constant monitoring, analysis, and |
| to display highly targeted advertisements when users | | | | fine-tuning. |
| are searching for the products they offer. | | | | Pay per click search engines offer a way to buy your |
| Pay-Per-Click (PPC) advertising is simply one of the | | | | way to the top of search results for any term you |
| most cost effective ways to advertise online, because | | | | wish. With proper management, and a clear focus, pay |
| the advertiser decides what specific keyword | | | | per click search engines can offer some of the most |
| searches that the advertisement is displayed. Unlike | | | | well targeted and economical advertising on the |
| other online advertising methods, PPC advertising | | | | Internet. |
| provides instant results at affordable rates. | | | | Pay per click advertising works through a bidding |
| As a PPC advertiser, one can easily build, customize, | | | | process, and the ads appear prominently on the results |
| and manage their search campaigns, as well as | | | | pages of search engines such as Google and Yahoo. |
| closely monitor its performance. Typically, PPC | | | | The highest bidder for a particular word or phrase |
| advertisers measure their performance based on a | | | | receives top placement, and depending on the search |
| combination metrics, such as conversion rate, | | | | engine. |
| Return-On-Ad-Spend (ROAS), Cost-Per-Acquisition | | | | |