Playing the Game Clean: Four Simple Steps To Actually Reaching Your Business Goals

I don't know about you, but I have great goals. I don'tthings become elegantly simple, they are not simple to
mean that my goals are 'better than anyone else's'execute. Simple is clear, concise, quiet and
great. I mean massive. I mean 'Alexander the Great'knowing.Leaving our minds, via our thoughts, to its own
great. And since I don't use his tactics, I assume I won'tdevice will provide a constant stream of chatter. Can
wind up with his fate!Everyone wants to experienceyou hear it right now?"What is he talking about?"
the rich results of their goals-- personal, business,"I've got to get to the store."
societal-- it's what our lives are truly about. You may"Looks like the article is almost done, I can hang in
be find that despite all the books, the courses and thethere."
mentorships that you've looked to for help, instead of"The dog needs to go out."
reaching your goals, the road is just getting longer! Not"Oh, I forgot to send that email."Perhaps those who've
to worry, you may be closer than you think-- there ismastered meditation have mastered quieting their mind.
just this 'noise' in the way.Do you find on the way toIs it possible to operate in that state in every conscious
your goals that the road can be out-of-focus ormoment?Perhaps with great practice and care we
unclear at times?Do you feel there is sometimes ancan. Although, being in a meditative state and driving a
inexplicable 'interference' that you just can't seem tocar wouldn't be a safe thing to do. The goal should be
put your finger on?Do you wish that for once and forto find the balance between a completely quiet
all someone else would just tell you what to do?I know,unattached mind and one that is allowed to ramble
me too. I was experiencing these conditions regularly,endlessly.You can then 'think' less; quiet the 'noise' and
however I'm glad to share with you that this has been'feel' more. When the thoughts you have are pure and
a break-through year for me. I can also share with youclean without fear or confusion you can 'feel' your
how I made it happen. I came to grips with the 'noise' inway through all decisions. Before taking any steps of a
my head and dealt with it-- once and forever. I can'tplan 'feel' what's right but don't over think it and let the
say it was hard 'work,' since we banned the wordnoise back in. Exist in between the silence and noise,
'work' (because work is only work if you'd rather benot at either end of the pendulum.Take a 'systems'
doing something else); let's just say it was more like aapproach by cleaning up the 'whole' success system--
vigorous game... like basketball.You absolutely need toone piece at a time making your path complete
clean up your game and put that noise in its properwithout leaving out any parts or components.- Clean
place, or if you choose, eliminate it. You're not afraid ofyour thoughts by knowing what fear (or whatever you
some sweat when you play 'basketball' are you?I'vechoose to call it) truly is-- an excellent mind doing an
had an advantage in solving this particular piece of theinstinctual job. Once you can identify fear you can you
success puzzle. For more years than I'd care to admit...can then convert it. Don't allow over thinking to be
30, there I've said it, happy? I have been helping peoplecloaked as being careful. 'You are what you think' is
make things happen. It never matters what it is -- anot only about good thoughts; it is about being clear
new company, a financial system, a customer serviceand eliminating the 'noise.'- Clean your communications
department, a marketing campaign, a product, a TVby aligning yourself with what you do-- because a
show, a virtual world--you name it, I can make itsuccessful business is deeply personal. Just because a
happen. Creating making plans for partners and clients'good' marketing approach can sell anything, doesn't
is truly second nature to me. However with eachmean you should sell just 'anything.' When you are
blessing comes a lesson. Could I do it for myself? As italigned in your business, the communication of that
turned out, yes. I just had to deal with the 'noise' that isbusiness is clear, concise, sharp and clean. There is no
never present when I assist others.When developing'noise' to confuse the prospective client or customer.-
executable plans for others there is an inherent clarityClean your actions by being very conscious of how
because of a missing ingredient. Me. I mean not meyou spend your valuable time. You have the ability to
specifically, the 'me' in the equation. Or, the 'you' in themake a great difference in the world and the clock is
equation when you are making it happen for yourself. Irunning. Get the help you need and focus on the tasks
know this sounds strange but the 'you' or 'me' I'mthat propel you forward-- now. Do only what you are
referring to is the thoughts coming from our minds.suited to do, not what someone can do for you.
Weird, huh?I mean, seriously, thoughts are good aren'tImagine having 80% of what you do advancing you
they? Or are they noise?We all have wondered howtoward your goal rather than the normal 20%. The
professional athletes perform in major public venues,speed at which you attain your goals will defy logic.-
the noise of the crowd must be deafening. We justGet clean results by playing a clean game. Be on the
couldn't even imagine it. But there is another 'noise' thatlook out for assistance and processes that can
is even more destructive to them and us... the thoughtssupport your way of getting clean results without the
running through our minds. You are what you think,'noise.' And every step along the way you will enjoy
right? So we think 'good' thoughts and push bad onesthe results without overindulgence of self-pride or
away. We'll make the deal, nail the speech, havebragging (this is just a deceptive form of destructive
record sales, and donate a boatload to make thenoise).When economy of thought and action rules your
world a better place.It wasn't until we completed theday, your goals will be reached much easier and with
new book It's A BrandU Day: a journal to plant yourmore joy. Save the noise making for the celebration of
success in the palm of your hand did I find a way togratitude when the goals you've established are
explain the condition I fought through, and with which Iachieved!So here's a clean simple thought in advance
now help our Brand Warriors. In the book we share aof the coming year, not a fleeting New Year resolution,
process to transform fear to propel us forward. Welisten and quiet the 'noise.' Can you hear it?Kim A.
describe fear as doubts, concerns, or limiting beliefs.Castle and W. Vito Montone, Co-founders BrandU
And the process in the book helps to clean up(TM) , Co-Authors of Why Brand: Big Business
thoughts created by fear.However the success puzzleSuccess No Matter Your Size, It's a BrandU (TM) Day,
has many pieces and once we mastered one wea fear transforming process and journal, and the
discover there is but one more that needs attention. ItBrandU (TM) Bible, the only step-by-step workbook for
is inherent in the process of mastery-- the art ofdeveloping your business as a brand and proud
refinement-- each piece of the puzzle solved. Untilmembers of The Dream Exchange.