| Knowing your target market can be a company's key | | | | as much as anyone else. It includes high-back 8-way |
| to success in modern business. Niche marketing, | | | | power driver seats (and 6-way power seats for the |
| particularly with the availability of much more targeted | | | | front passenger) with lumbar support and integrated |
| advertisement using television commercials and online | | | | adjustable head restraints. The driver window controls |
| ads, is growing in popularity because of its high-yielding | | | | are one-touch automatic and the steering wheel is |
| results. With car companies putting out commercials | | | | leather-wrapped. In addition to the CFC-free refrigerant |
| and ads specifically targeting groups of consumers, like | | | | air conditioning and an AM/FM stereo with 6-disc |
| women, young people, parents with small children, and | | | | in-dash CD changer, it offers a state-of-the-art |
| even successful CEOs, does anyone wonder where | | | | 6-speaker audio system. The i-370 also excels when it |
| they're getting their information? The answer: market | | | | comes to desired safety features. The pickup boasts |
| research firms. The business of capturing information | | | | an automatic front-passenger airbag suppression |
| about segments of the consumer population has | | | | system, power locks, remote keyless entry, and a |
| become a business in and of itself - and a big one at | | | | content theft-deterrent alarm system. The interior is |
| that. For example, let's start looking back at 2005 | | | | available in cloth or leather. With ten exterior paint |
| when Harris Interactive - the 15th largest marked | | | | options to choose from like Deep Crimson Metallic and |
| research firm in the world - conducted a study to find | | | | Pacific Blue, the pickup looks like it should sport a much |
| out what automotive brands people felt were not only | | | | higher price tag. It's truly and impressive looking vehicle. |
| the most technologically savvy, but also which brands | | | | Driving the i-370 is bound to prove that this ain't your |
| were perceived to be driven by socialites. Six brands | | | | grandfather's pickup. All that power handles as |
| made both lists: Volvo, Jaguar, BMW, Lexus, Mitsubishi, | | | | beautifully as many luxury cars handle thanks to a |
| and Isuzu. While the results are no surprise to the first | | | | hydraulically assisted rack-and-pinion power steering |
| four on the list, Mitsubishi and Isuzu have never actively | | | | system , triple door seals to block road noise, and |
| tried to position themselves in either market. Currently, | | | | Isuzu's own Electronic Traction Control. So with all this, |
| Isuzu offers four models to U.S. consumers - its | | | | it's no real surprise that Isuzu ranked right up there with |
| high-performance SUV "Ascender" - and three pickup | | | | legacies of luxury like BMW and Lexus. In an effort to |
| trucks: the i-290 Extended Cab, the i-370 Crew Cab, | | | | design the best possible product for their buyers, they |
| and the i-370 Extended Cab. One wouldn't necessarily | | | | ultimately opened the door to markets they weren't |
| assume that when the majority of your line are | | | | specifically aiming for. But that just goes to show you |
| pickups - traditionally marketed to Middle America for | | | | that comfort, performance, and style appeal to |
| their rugged hauling and towing capacities - that you'd | | | | everyone. |
| be perceived as a company known for progressive | | | | The crew cab interior was VERY roomy. People |
| technology and appealing to socialites. But, in all | | | | thought I was crazy to get an Isuzu... But boy were |
| honesty, that should be no surprise either. Isuzu's | | | | they wrong! The extended cab also had tons of room. |
| recent upgrades, like the i-370's Crew Cab Comfort | | | | I suggest getting to a local Isuzu dealer before they |
| Package proves that Isuzu drivers appreciate luxury | | | | are all.. |