Audi Changes Diesel Perception

In the largest auto market in the world, diesel enginesexhibiting the potential of diesel engines. At this year's
are making a comeback. In the 80's, Oldsmobilestaging of the 24 Hours of Le Mans, Audi's R10, the
introduced a diesel engine in the United States autodiesel powered racecar outpaced all gasoline-powered
market. Unfortunately, the designers of the enginecars fielded in the event. With its huge torque output, it
seem to have forgotten to make the engine less noisycan outpace even the APC cold air intake-equipped
and produce less black soot. Its noisy operation andR8.
unnaturally black soot emissions led to the unpopularityThe performance of the R10 is complemented by its
of diesel engines among American auto buyers.significantly lower operating noise compared to
The present generation of diesel engines though doesgasoline-engined racecars. During downshifting, which
not have those unpleasant attributes of past dieseloccurs as the drivers turn corners, gasoline powered
engines. Leading the way in the development ofcars tends to produce a lot of noise which is usually
cleaner and better diesel engines is German luxuryaccompanied with the sound of a backfiring engine.
automaker Audi. The Volkswagen AG-owned,The R10 though produces none of that as it is
Ingolstadt, Bavaria-based automaker has even fieldeddesigned to produce lesser noise especially during
a diesel engine-powered race car at the prestigious 24downshifts.
Hours of Le Mans and has already won twice with theThe dominance of diesel cars at this year's 24 Hours
diesel powered racecar.of Le Mans is not only shown by the Audi R10. In fact,
This achievements made by Audi is promoting the useaside from Audi, Renault also fielded a diesel-powered
of diesel engines not only in Europe but also in theracecar at this year's event after its gasoline-powered
United States. In Europe, diesel powered luxury carsentry last year was beaten soundly by Audi's diesel
are not rare. In other countries especially in Asia, dieselcar. While Audi's R10 took the win, Renault's own diesel
engines are widely used because diesel fuel is usuallyracecar finished second leaving behind the rest of the
priced lower than gasoline. But in the United States, thegasoline-powered field of cars.
reputation of the diesel engines of the 80s has ledThe success of the Audi and Renault diesel racecars
Americans to stir clear of diesel engines.has surely opened the eyes of some Americans who
While this perception is deeply ingrained in the minds ofstill remember the forgettable diesel engines of the
auto buyers, automakers are pushing through with theirpast decades. As the call for more fuel efficient
plans to develop clean diesel engines for the Unitedvehicles increases, the success enjoyed by Audi's
States auto market. Ford has already introduced thediesel racecars will go a long way in promoting the use
F-Super Duty with its diesel engine manufactured byof diesel engines which are considered more fuel
Navistar. General Motors is also joining the bandwagonefficient than gasoline engines. The price of diesel
as it is in the process of acquiring an Italian dieselwhich is lower than gasoline can also serve as a
engine manufacturer.reason for auto buyers to prefer diesel vehicles than
But Audi has outdone both Ford and General Motors ingasoline ones in the future.